Yahoo Unleashes $100M Marketing Campaign
Yahoo are set to relaunch with a $100 million global marketing campaign, designed to compete with Google, and place themselves at the centre of consumer’s online lives.
News link: here
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49 Responses
10.13.2009
Yeah, marketing dollars are way more important than improving your product.
10.13.2009
I think Yahoo lost their ! a couple of years ago.
10.13.2009
Ya-who?
10.13.2009
Personally I think its too late in the day. Wondering if Microsoft still has plans for them though.
10.13.2009
Does anyone else think Yahoo is a rudderless ship? I’ve read recent reports of C-level execs cashing in their stock and their sale to MSN is specious at best.
10.13.2009
Yahoo — talk about a company that can’t make a decent business decision. They’ve created a lot of innovative Web technology over the years, but seriously, $100M on advertising?
10.13.2009
Is your message a part of that 100 million global marketing plan? Hire some people to register on Digg and tell how awsome some Yhaoo stuff is?If it is, then contact me and I will join the lying team and spam the living ***** out of digg, youtube and facebook about all the breathtaking, awe-inspiring, magnificent, wonderful, amazing, stunning, staggering, imposing, stirring, impressive; formidable, fearsome, dreaded; informal mind-boggling, mind-blowing, jaw-dropping, excellent, marvelous and literary wondrous YAHOO stuff.I charge 45€/h + taxes.
10.13.2009
that horse ain’t gettin’ more dead.
10.13.2009
"Unleash" is a verb.
10.13.2009
Whoosh!
10.13.2009
It’s never too late to add "from Yahoo!" to Flickr’s logo.
10.13.2009
I could use a few more folksy sayings to really understand what you mean.
10.13.2009
There are some things money can’t buy…And one of them is effective competition with Google.
10.13.2009
They should stick to what they’re good at….Fantasy Football.
10.13.2009
That’s a very unleashy thing to say.
10.13.2009
GlaDOS
10.13.2009
Yahoo NewsYahoo FinanceYahoo SportsYahoo MailYahoo IM (the service, not the client)
10.13.2009
they have great products, just no one knows about half of them.they need marketing to get their name out there, but the name itself is synonymous with 3rd place loser.a name change like bing would really turn yahoo around more than $100m
10.13.2009
Cause when you’re getting crushed, throw more money at marketing, because you’re product can’t possibly be inferior.
10.13.2009
Who on earth still uses a "portal"?
10.13.2009
I’m 26 and just started working out to try for the Olympics, i’m sure I have a chance!
10.13.2009
The Combine.
10.13.2009
Awareness isn’t the issue for Yahoo. Conversion from Google is.
10.13.2009
They are too late. The cat is out of the bag. The barn doors cannot be closed. The milk has been spilled. The water is under the bridge. Need I say more?
10.13.2009
$100 Million for marketing *****. What a bargain!
10.13.2009
As Microsoft proved.
10.13.2009
Just curious…has anybody here that’s flaming Yahoo used it for search within any reasonable amount of time? I started using it as my default search engine over the last week or two and I really like it. No, I’m not talking about portal lameness. I’m talking about search.yahoo.com/ .
10.13.2009
Yahoo! Developer Network, too developer.yahoo.com/
10.13.2009
to sell to.
10.13.2009
Their email sucks balls. They make you pay for everything that you get with google for free.
10.13.2009
Here is a simple way for yahoo to keep from loosing respect. Dont charge for POP3. I went to set up my Wifes email. When I found out that pop access cost money and there is no option for imap I switched here to gmail. Now this may not seem like much but I am about to start an ad-words campaign for my business. Guess who I am going to use, Google. I just don’t know if I can trust the value of a company that nickels and dimes you to death. I doubt that I am the only one that thinks this way.
10.13.2009
The fat lady has sung. The baby has been kissed. Hind sight is 20/20. Woulda shoulda coulda, The bottom line is Yahoo will soon find themselves with a lot of buggy whips and no buggy owners to sell too.
10.13.2009
Do you Yahoo!?
10.13.2009
Start wearing purple, wearing purple…no, wrong campaign?
10.13.2009
to be fair, yahoo has a cool news section. variety unlike Google.
10.13.2009
The guy who does the "Yahoo!" yodel lives fairly close to me. He’s a country musician, and I learned how to build guitars from a guy who built him a guitar that he used when he appeared on "A Prairie Home Companion."Yeah, it’s a cool story bro.
10.13.2009
i hate yahoos new homepage. i hate there bloated messager . i hate there bloated email that is optimized for ease of use. just kidding, optimized for AD CONTENT.
10.13.2009
Would had helped if they actually fix their new front page… hover your mouse over their new left menu bar and it will obliterate all your viewing pleasure.
10.13.2009
Good luck.
10.13.2009
And despite how it read, I wasn’t being sarcastic. Genuinely I would like to know what great products Yahoo has (other than Flickr). And I’m not being sarcastic here either.
10.13.2009
Which are these great products? I definitely don’t know about them.
10.13.2009
Who let the cat out of the bag, why can’t the barn doors close, who spilled the milk, and of course there’s water under the bridge, it’s a ***** bridge.
10.13.2009
they need to spend that money developing apps for our mobile phones. why I can’t sync my yahoo calendar with my phone with out jumping though an outlook hoop is just stupid
10.13.2009
This new Yahoo 360 thing is totally rad!!!!
10.13.2009
yahoo, I’m not going to switch, please save your money!
10.13.2009
What happens if yahoo goes under, don’t like to admit it but have used a yahoo email account for years.
10.13.2009
Cheers chaps. Yahoo Developer Network looks interesting. Will have a look at that. Yahoo Mail, Sports, Finance, News and IM aren’t that exciting. Nothing I can’t get elsewhere as good/better for my requirements.
10.13.2009
Grammar nazi comment arriving in 5… 4… 3… 2…
10.13.2009
Yahoo pwns Google in Japan. Yahoo Japan tends to have much better Japanese results and is a whole lot more popular with the majority of Japanese.