Mercedes-Benz updates mbrace app with fancy pants ‘Concierge’ service

Mercedes-Benz just announced a new app that connects its in-car navigation systems with its customers’ iPhones. Mbrace version 2.0 still lets drivers unlock their vehicles and, more importantly, find it in a crowded parking lot while adding location-based personal assistance ranging from entertainment, restaurant, directions, and traffic updates via Mercedes-Benz’s Concierge service — assuming you’re are an mbrace PLUS customer. Destination information is then fired off directly to your in-vehicle navigation system to get you there. The updated app also includes enhanced Roadside Assistance that transmits the driver’s location whenever a call is initiated. Think OnStar with a posh European accent.