LG has an interesting yet simple strategy in the smartphone industry- follow the pack leader, do what they do, and profit from it, and surprisingly it’s worked quite well.
I’m of course talking about LG’s similarities to Samsung, the current leader in the smartphone space. It’s common knowledge that LG have made devices that look awfully similar to Samsung in the past, and their new LG Android UI even has software features and features that act similar to Samsung’s TouchWiz, and even have similar names to Samsung’s features.
LG have also followed Samsung into the curved smartphone display market, and despite Samsung delivering first, a lot more interest has gone towards LG’s more innovative LG G Flex device.So could it be possible that LG’s newly rumored Odin processor could be better than Samsung’s?
Samsung have tried to gain traction with their octa-core Exynos processor for two years now, but they have failed to create a useable version that can compare to the latest Qualcomm processors, but will LG’s new Odin processor stand a chance?
Just like Samsung’s Exynos SoC chipset, the Odin processor and SoC is rumored to include an eight core processor, however there will be a quad core version available as well.
The eight core will follow a similar architecture to the Exynos’s big.LITTLE design that packs a powerful A15 quad core processor along a less powerful battery efficient A7 quad core processor.
The A15 Odin processor will be clocked at 2.2GHz, whilst the A7 Odin processor will be clocked at 1.7GHz.
By creating their own chipsets, LG will be able to reduce the costs of manufacturing their own smartphones, however with little experience in the chipset market, it will be interesting to see how they hold up to Qualcomm who have managed to plant their seed within every flagship Android handset this year, or even Samsung who have been supplying Apple with their award-worthy iPhone and iPad SoC’s for years.