According to reports, the Nintendo Wii U will be dropped in price next month in order to seem more appealing to those that might already have their eye set on the Xbox One, which is set to be released in November. Nintendo was not going to confirm any type of price drop and actually denied it for weeks. However, a new report that was released today suggest that Nintendo will be lowing the price to $299.99. Starting on the 20th of September, the Nintendo Wii U will be discounted just $50, but that should be enough to gain the attention of gamers around the world.
According to the President of Nintendo of American, Reggie Fils-Aime, “We’ve been very clear that software is what drives hardware. And we feel very good about the line-up of software for Wii U. Taking the added step to improve the value just reinforces our commitment to make sure that Wii U has a strong holiday this year and is set up to be a strong platform into the future.” Looking at the numbers, the Nintendo Wii U console has been sold to more than 3 million consumers in the United States.
The 2nd holiday shopping season is going to have to be a strong one for Nintendo and with exclusive games like Donkey Kong Country, The Legend of Zelda, Super Mario 3D World and Mario Kart 8, there is no reason that Nintendo could not come out of this year a winner with the Wii U console. Nintendo recognizes the reason it only sold 160,000 units last quarter as being blamed on the lack of first party games available for the device. Fils-Aimes claims that as soon as a consumers buys one piece of software the Nintendo Wii U is a profitable unit.