Like previously rumored, the Nokia X is an Android-powered handset that has a heavily customized UI plonked on top. Elop also announced the Nokia X+ and the Nokia XL, two more devices to come installed with the Android powered Nokia UI.
At first, we were unsure about Nokia’s plans, but today’s revealing has certainly cleared things up. As far as hardware is concerned, these three devices are very low end devices, and their target demographic will be put towards emerging markets.
The Nokia X will be the least powerful and cheapest of the bunch, but despite this, this will be the phone that gets most of the attention. The Nokia X will come with 512MB of RAM, a 4 inch 800×480 IPS display, and a 3 megapixel primary camera. The Nokia X+ has one-up’d the X by coming packed with 768MB of RAM instead of the 512 in the first device, and finally, the Nokia XL will offer a slightly more “premium” experience for emerging markets by coming with a 5 inch 800×480 IPS display and a 5 megapixel camera.
The Nokia X will be available for €89, the X+ will go for €99, and the XL will be available for €109. All three devices will be made available immediately in Europe, Latin America, the Middle East, Pacific Asia and Africa.
The Nokia UI has been created to be very performance-orientated to get the most out of Android with the budget hardware the three devices come packed with. Nokia has announced that their main focus will still be on the Lumia range, but they have decided to put focus on emerging markets with the new Nokia X family, and a new range of Asha feature phones.